Project Create Business Model
By now I am sure you are wondering how Project Create will actually bring more creativity to New Orleans, which already has a vibrant and artistic culture. While that is true, there is also a very large sector of the population that still does not participate in art. These are the people Project Create is targeting.
With a lot of research and planning, I have written a business model that addresses all 5 modes of art participation. However, you will notice that I have reorganized them into 3 more practical outlets. Without further ado, here is my pitch:
Project Create will be an open art studio where clients can participate in three ways: Art Creation, Art Education, Art Support.
Art Creation: Basic supplies for various media will be available. At opening day, we will support painting, drawing and needlework. Within limits, these supplies can be checked out and used in the studio to create any art. When a client leaves the space, all unused materials must be returned. Storage will be provided for unfinished artwork that the artist can come back to finish. (Inventive Participation)
Art Education: Classes will be available for both general skills and product specific creation. In general skills classes, instructors will teach basic skills needed to ensure clients are comfortable in a particular medium (i.e. how to use a sewing machine). In product specific classes, students will be provided the resources and instruction needed to complete a particular piece of art (i.e. students leave with a finished painting). Seminars will also be provided to encourage clients to independently create and sell their work. (Interpretive Participation)
Art Support: First, volunteers can apply to teach skills and product specific classes. Particularly, local art students will be invited to teach classes and develop leadership skills. The application process is a skills assessment to ensure clients receive proper training. Second, the general public can experience, view, and purchase art through the Project Create studio. The space will hold client developed cultural art displays and gallery events to showcase client work. (Interpretive, Curatorial, Observational, and Ambient Participation)
And here is the kicker: While the general public can participate through monthly memberships and pay-per-use fees, the Project Create resources are available for free to the elderly and students in high school and below.
Many of you are wondering how am I going to start a business that gives away free resources with little (read: zero) start up capital. Even worse, how am I supposed to keep it running??? These are excellent questions, that I will address when I figure it out good answers.
Let me know what you think!